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2011 Deutsch New York digital reel 
Here are some digital highlights from 2011. We won our very first FWA (for PNC Bank) then went on the win a total of five in one year. Digital revenue up across...
OMMA Magazine's Digital Creative Agency of the Year 
Wired iPad ad 
Coders tend to hate advertising. And yet we were tasked with using advertising to communicate that Microsoft's new cloud-based development platform – Windows...
Webby award, The FWA: Mobile site of the day, OneShow Quarterly Finalist 
Welcome back, Tad 
Tad's back and he has a thing or two to say about virtualization, hypervisors and spirit animals. Watch him befuddle his audience during his "Tad Talk." But...
 
The Index Express 
Another year, another PNC Christmas Price Index. This year the team combined old school (stop motion) and new (CG) to make learning about inflation fun. Hop...
The FWA: site of the day, Webby nominee, OneShow quarterly finalist 
Are you worthy of the Ring? 
The Green Lantern Corps has chosen you to wield the Ring. But can you handle its power? As part of the "Got Milk" campaign, Lanternworthy.com lets you use your...
The FWA: Site of the day, featured in Creativity Magazine 
DIRECTV iAD 
DIRECTV lets you watch DVR'd shows in up to 15 rooms in your house. That means you can pause, lets say, Jersey Shore in the bedroom and pick things up again in the...
Webby Honoree 
PNC iAd on the iPad 
PNC's Virtual Wallet is a more friendly and intuitive approach to personal banking, but you really have to try it out to believe it. So we created the means and...
The FWA: Mobile site of the day 
Tad the SalesStud 
Meet Tad. He's the embodiment of outdated IT thinking. And the way we got people attending VMworld (VMware's big virtualization conference) to talk about how...
AdWeek ad of the day. 
Christmas Price Index 
How do you make learning about basic economic principles more fun and engaging? The PNC Christmas Price Index®, a playful economic report that calculates the...
The FWA: site of the day 
Shaveeverywhere.com 
Every millenia or so THE dream brief falls into your lap. In this case, the challenge was to convince regular guys to keep shaving after they’ve run out of face....
Cannes Gold, One Show Gold, Webby Award 
Battle Traps prototype 
Microsoft asked us to come up with something that would disrupt VMworld in Vegas - VMware's annual virtualization conference. To get the conference goers to realize...
 
PNC Bank iAD 
An iAD to get young people interested in PNC's online banking product. Place your iPhone on your wallet and watch the app analyze its contents. Sort of. Untitled...
 
RIP, Sack 
Shaveeverywhere.com did its job. It got guys talking and sold a lot of razors. A year later, sales started to slip. How to spark the conversation again? How about...
One Show Merit, Cannes short list, NY Festivals Bronze 
Get something off your chest 
Body grooming is still a taboo subject for many guys. Enter the Bodygroom Manalogues; a collection of written and performed narratives from the “front lines of...
Webby Award, Creativity Magazine, One Show Merit 
Welcome to puberty. Again. 
How do you sell nose and ear hair trimmers to guys who are afraid to admit they need them? Invent an affliction they can't help but notice. The first time you...
Webby Award, NY Festivals Bronze, One Show Merit 
Change lightbulb, save world. 
Our challenge was to get people to associate Philips with green. We didn't have have to look far for the source of this perception shift. The Philips lightbulb. ...
The FWA site of the day, Cannes shortlist, One Show Merit 
In your house or in your head? 
It’s a question that goes through the mind of anyone who has ever heard chains rattling in their attic or seen silverware levitate at the dinner table: Am I...
 
Saddle up to the bar.com 
We took DIAGEO’s existing portfolio web site from dry corporate hub to the Web’s foremost resource for cocktail lovers. By stocking thebar.com full of thousands...
 
Tour America's Attic 
Do you own something that might possess strange, magical properties? Like an ex-boyfriend's sweater that renders the wearer a complete jerk? Consign it to Warehouse...
 
Check out someone you love 
One in five Americans will develop skin cancer in their lifetime. That's a terrifying statistic. But the cancer can be treated if spotted soon enough. To help...
 
Volkswagen prototypes 
A bunch of cool digital prototypes for VW. Untitled from stephen nesle on Vimeo. VW AR from stephen nesle on Vimeo. Draw Banner from stephen nesle on Vimeo. VW...
 
Dead but not forgotten 
While dead, this stuff still lives on in my heart. 1) RESPECT THE SEASON Cuervo Season is what we call summer; that time of year when you don't have to think too...
 
Close calls 
Some of my favorite fails. THE FIFTH FREEDOM With the United Nations Climate Change conference in Copenhagen fast approaching, a bunch of agencies were given a...
 
Hardware 
The FWA: 7 Site of the Day 1 Site of the Month 1 Site of the Year The Webbys 4 Wins 4 Nominations 7 Honorees EFFIES: 1 Gold 1 Silver 1 Grand Effie Runner Up ...